WELCOME TO BRAND ANDREW

Andrew Katz:
High-Energy, Senior Level Business Developer & Marketer Who Knows How To Generate Revenue & Move The Needle....

Tons of experience structuring and closing partnerships and large deals that drive revenue. Know how to move ideas from paper to product to profit....
Apr 19
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Andrew D. Katz
ak@andrew-katz.com
404.447.7715

Business development executive with the ability to conceptualize, develop plans, acquire support, and drive execution. Comfortable in fast-paced environments requiring quick and decisive decision-making. Internal and external evangelist with strong leadership and motivational skills. Superior ability to communicate complicated scenarios, concepts, and product messages. Successfully managed revenue goals and P&L’s for the past 7 years. Posses an intimate knowledge of the networked economy and its impact across the tapestry of enterprise. This experience has evolved through many years of managing engagements encompassing new business development, online advertising, digital media, internet strategy, e-commerce to mobile data/commerce and convergence.

  • Extensive deal negotiation and client management experience with the ability to structure and close complex, multiple business transactions at once
  • Exercise creativity in finding the right partners to drive business objectives
  • Adept at analyzing the resource requirements and financial impact of potential partnerships
  • Think in terms of ROI and ongoing metrics to manage performance
  • Strong management skills
  • Powerful/Relevant network & rolodex (International as well)
  • Passion for the web, mobile internet, new media, & emerging technologies

Objective: To work with motivated, highly intelligent individuals while developing and selling market changing products and services

Work Experience

Confidential | SVP (Sales/Marketing/Biz Dev)
2004 - Present
Retail, E-Commerce, Luxury Consumer Goods, Wine

Member of Executive Management Team reporting to the CEO/Founder with full oversight of business development and integrated marketing with fiscal duties such as budgeting and P&L responsibilities. Full oversight for defining and executing companies sales strategy. 

  • Built concept from two units to over 20 locations in less than 3 years
  • Grew sales from less than $2M to over $24M in three years
  • Developed Franchise business development plan and executed plan to drive awareness, build pipeline and close deals
  • Develop and execute strategy for leveraging online partners, communities and direct response networks to drive new sources of qualified web and physical store traffic and revenue
  • Recruited, hired, trained, and led the sales/marketing team
  • Seek out and influence external partners to support ideas that meet our unique business model and customer needs
  • Find untapped but attractive opportunities by leveraging market and industry research in order to identify new volume and profit growth areas
  • Signed JV with mega celebrity Usher
  • In 2007 awarded Hot Concept - a prestigious industry award

OnCard Marketing | Start-Up Consultant
Jan - April 2008
CPA/CPS - Performance Based Marketing Services Company

OnCard is an early growth company that specializes in technology & performance-based marketing. OnCard drives qualified traffic to e-commerce sites & brick and mortar locations via print, web, and mobile media - all on a CPS/CPA model. Majority of clients our national retailers, restaurant chains, and entertainment venues.

  • Leveraged my rolodex to close new direct business to help company generate cash flow as they sought second round of funding
  • Built profitable relationships with major ad networks and affiliate partners
  • Structured and implemented a revenue generating VAR program
  • Created reporting “dashboards” that measure sales performance and establish benchmarks as company scales

c2innov8 | Founder
2002-2007
Search Engine Marketing Company

Created a search engine marketing company. Directly responsible for the P&L success and the strategic direction of the company. Played a significant role in building initial client base through prospecting and networking.

  • Went form zero to 39 clients (direct and agency) in first year, larger clients included IDT & Cingular
  • Helped our clients significantly lower their cost per customer acquisition + found new channels to generate clients revenue
  • Recruited, managed, and mentored the sales force
  • Realization of yearly growth and operating profit targets despite new competition
  • In 2004 turned over day to day operation to work for The Grape (a client)
  • Sold company in 2007
  • On Board of acquiring company

Armstrong World Industries | Business Development Manager
1999-2002
Flooring, Design Company

Started off in Commercial Division as Sales Representative with Triangle Pacific Flooring Group responsible for selling Bruce and Hartco Commercial Flooring line in 3 states. Won contracts with companies such as The Gap, The Limited, Simon Property Group, General Growth, and Fisher Development. Armstrong bought TPFG and promoted to East Region Business Development Manager, responsible for National Accounts and managing distribution network and account executives in 9 States.

  • Optimized performance and boosted revenue from $22M to over $100M through creation of policies and procedures.
  • Developed turnkey National Account program that drove sales and substantially improved market share.
  • Implemented limited distribution policy that reduced costs, improved efficiency, and substantially increased profits and loyalty.
  • Played a pivotal role in the profitable and effective launch/promotion of new products and services through design/roll-out of scalable programs using existing networks. Created incremental programs, go-to-market integrated campaign strategies, and other marketing plans.
  • Empowered direct and in-direct sales force and built a focused and loyal team that consistently generated above plan sales.
  • Created successful web campaigns including online marketing projects, email campaigns and websites.

A.D. Intern at University of South Carolina Athletic Department
 1996 — 1999
Sports, Higher Learning, Football, Basketball

Marketed and sold the University of South Carolina. Helped recruit student-athletes for football and basketball programs. Recruited, trained and developed incoming host and hostesses. Selected to work for legendary football coach Lou Holtz. Senior year promoted to Director of program.

EDUACTION: University of South Carolina. BA, Sociology


Professional Associations & Personal Interest

Board of Directors:
TenPearls, TasteVine, Kevin Willis Basketball Camp & Mentoring Program
Volunteer - First Tee of Atlanta/East Lake Foundation
Golf - 4 hcp.

Member: WOMMA, ATLANTA INTERACTIVE MARKETING ASSOCIATION, ICSC, DMA, RETAIL PEOPLE, THE CMO CLUB

COMPUTER AND SOFTWARE SKILLS

MS Office Suite, Google Apps, Multiple CRM Applications & Measurement Tools, Extremely Internet Savvy